Market Research Blog

 GLP-1 is no longer just a medical breakthrough. It is quietly reshaping how people live, eat, shop, and plan their futures. Over the past few weeks, something has clearly shifted. Conversations that once started as curiosity are now turning into serious strategy discussions. What many saw as a “healthcare trend” is quickly becoming a business reality across industries. With patent expirations approaching for semaglutide-based GLP-1 treatments from Novo Nordisk , access is expected to widen in the coming years. As more affordable options and generics enter the market, GLP-1 medications could move from early adopters to everyday households. That possibility is changing how brands think about long-term demand. At Jasper Colin , we reviewed two years of cross-industry research across healthcare, wellness, retail, apparel, food & beverage, and fitness. What we found isn’t just a passing trend. It looks more like a steady behavioral reset. What’s Changing in Consumer Behavior? ...

Choosing the right research partner can help a business make smarter decisions. New York has many strong B2B market research companies. Here are some of the best B2B Market research company for New York Location. 1. Jasper Colin Jasper Colin is a leading B2B research and analytics company . They help businesses make smart decisions using clear and reliable data. They combine market research, real-world data, and advanced analytics to give useful insights. Their work helps companies innovate, stay ahead of competitors, and grow in a strong and steady way. Jasper Colin’s insights guide global businesses through complex markets with confidence. 2. B2B International B2B International has many years of experience. They work with large companies and help with market entry, pricing, customer needs, and brand research. They are trusted around the world. 3. Adience Adience is a research agency based in New York. They focus only on B2B research. They work closely with clients and help wit...

As we navigate the challenges of the 21st century, industrial innovation is poised to play a vital role in shaping a sustainable and prosperous future. Emerging technologies and shifting global dynamics are transforming the industrial landscape, presenting new opportunities for growth and development. Key Trends: Digitalization: The integration of artificial intelligence, robotics, and the Internet of Things (IoT) is revolutionizing industrial processes, enhancing efficiency and productivity. Sustainability: The focus on eco-friendly practices and renewable energy sources is driving innovation in green technologies and circular economy models. Globalization: The rise of emerging markets and global value chains is creating new opportunities for collaboration and knowledge sharing. Future Opportunities: Industry 4.0: The convergence of physical and digital systems will enable real-time monitoring, predictive maintenance, and optimized production processes. Clean Energy: Advances in solar...

The future of battery technology is brimming with exciting possibilities, driven by the ever-increasing demand for efficient and sustainable energy storage solutions. Here are some of the key trends and promising breakthroughs to watch out for: 1. Beyond Lithium-ion: Exploring new chemistries: Lithium-sulfur (Li-S):  These batteries boast potentially ten times the energy density of lithium-ion batteries, making them ideal for long-range electric vehicles and grid storage. However, challenges like sulfur's poor conductivity and capacity fade are being actively addressed. Sodium-ion (Na-ion):  Abundant and low-cost sodium could replace lithium, offering a more sustainable and affordable battery option. Research is focused on improving their energy density and cycle life. Solid-state batteries:  Replacing the flammable liquid electrolyte with a solid polymer electrolyte offers enhanced safety and faster charging times. While still under develo...

Data intelligence is the process of collecting, analyzing, and interpreting data to gain insights that can be used to improve business performance. Data intelligence can be used to improve a wide range of business functions, including: Customer insights: Data intelligence can be used to gain insights into customer behavior, preferences, and needs. This information can be used to improve customer service, develop new products and services, and target marketing campaigns more effectively. Operational efficiency: Data intelligence can be used to identify areas where operations can be made more efficient. This can lead to cost savings, improved productivity, and better customer service. Risk management: Data intelligence can be used to identify and mitigate risks. This can help businesses to avoid costly losses and protect their reputations. Decision making: Data intelligence can be used to provide businesses with the information they need to make better decisions. This ...

Market research is an essential tool for healthcare organizations seeking to improve patient outcomes. By collecting and analyzing data on patient preferences, behaviors, and experiences, healthcare providers can gain valuable insights that can inform the development of new products, services, and treatment options. In this article, we will explore how market research can be used to improve patient outcomes and provide some best practices for conducting effective market research in healthcare. Why Use Market Research in Healthcare? The healthcare industry is changing rapidly, and healthcare providers are facing increasingly complex challenges. Healthcare organizations must deliver high-quality care while balancing financial and regulatory constraints. Patients, too, have become more empowered and are demanding more personalized, convenient, and accessible healthcare experiences. Market research can help healthcare organizations to better understand the needs and preferences of patients...

Market research is crucial for businesses to gather insights into their target audience, industry trends, and competitors. However, the research process can be time-consuming and complicated, especially without the right tools and techniques. In this article, we'll explore some of the top market research tools and techniques that can streamline your research process and help you get the most accurate and actionable insights. Online Surveys: Online surveys are one of the most popular market research tools for gathering customer feedback. There are many survey tools available, such as SurveyMonkey and Google Forms, that allow you to create and distribute surveys easily. These tools also provide features like skip logic, which allows you to customize the survey based on the respondent's answers. Social Media Listening: Social media platforms like Twitter, Facebook, and LinkedIn are excellent sources of customer feedback. Social media listening tools like Hootsuite and Sprout Socia...

B2B market research is the process of gathering and analyzing data about business-to-business markets, customers, and competitors. This type of research helps B2B companies understand the needs and preferences of their customers, identify market opportunities, and develop effective marketing strategies. B2B market research can involve a variety of research methodologies, including surveys, focus groups, interviews, observational research, and secondary research. The insights gathered from B2B market research can inform decision-making around product development, pricing, promotion, and distribution, ultimately helping companies grow and succeed in a competitive marketplace. Here are some potential key trends that could define B2B market research in 2023: Artificial Intelligence and Machine Learning: AI and machine learning are transforming the market research industry, allowing companies to automate data collection, analysis, and reporting. In 2023, we can expect to see more sophistic...

Market research is an essential component of healthcare strategy and planning, as it enables healthcare organizations to gather data on patient needs and preferences. By conducting market research, healthcare providers can gain insights into patient expectations, assess the effectiveness of their services, and identify opportunities to improve patient experiences. Understanding patient needs and preferences is critical in healthcare because it allows providers to design services and products that meet the specific needs of patients. For example, market research can help healthcare providers understand patients' preferred communication channels, such as phone, email, or text messaging, and tailor their communication strategies accordingly. It can also help providers identify patient preferences for treatment options, such as traditional medication versus alternative therapies, or in-person versus virtual consultations. Market research can also provide healthcare organizations with v...

Market research is the process of gathering and analyzing data about a specific market, product, or service to inform business decisions. There are several types of market research that businesses can use to gain insights about their target audience and competitors. Here are some of the most common types of market research and when to use them: Exploratory research: This type of research is used when a business is looking for general information about a market, such as customer needs, preferences, and behaviors. Exploratory research is often conducted through focus groups or interviews and can help businesses develop hypotheses for further research. Descriptive research: Descriptive research aims to describe a market or product in more detail, such as the size of the market, the characteristics of customers, and the features of a product. This type of research is often conducted through surveys and can help businesses identify market opportunities and potential gaps. Causal research: C...

Testing a new product before launching it in the market is an essential step for any business. It allows you to gather feedback from potential customers, identify any potential issues or weaknesses, and make necessary adjustments before the product hits the market.  Certainly, here's a more detailed explanation of the effective strategies for pre-launch product testing that can help ensure success in the market:  Focus groups: This strategy involves gathering a small group of potential customers and having them try out your product. Focus groups are typically moderated by a facilitator who asks participants questions about their experience with the product, gathers feedback on the product's features, and notes any issues or concerns they may have. This feedback can be invaluable in helping you identify areas for improvement and make necessary adjustments before launching the product. Beta testing: Beta testing involves releasing a limited version of the product to a group of ...

Certainly! Conducting effective B2B market research involves several key steps that must be taken to ensure that you gather accurate and actionable insights. Here's a step-by-step guide on how to conduct B2B market research: Define Your Objectives : Before you begin conducting B2B market research, it is important to have a clear understanding of what you want to achieve with the research. Identify your research objectives, such as understanding your target market, identifying customer pain points, or evaluating competitors. Identify Your Target Audience: Determine who your target audience is, including the size of their businesses, the industry they operate in, and their needs and challenges. This information will help you tailor your research to the specific needs of your target audience. Gather Secondary Data: Collect existing information about the B2B market , such as industry reports, statistics, and research studies. This will help you get a general idea of the market trends...

B2B (business-to-business) market research refers to the process of collecting and analyzing information about other businesses, including their products, services, customers, and competitors. Here are some advantages of B2B market research for businesses: Understand your customers' needs: B2B market research can help you understand your customers' needs, preferences, and behaviors. By identifying their pain points and challenges, you can develop products and services that address their specific needs and differentiate yourself from competitors. Identify new opportunities: B2B market research can also help you identify new business opportunities, such as new markets, products, or services. By keeping track of industry trends, customer demands, and technological developments, you can stay ahead of the curve and innovate your offerings. Monitor your competitors: B2B market research can help you monitor your competitors' activities, such as their pricing strategies, market...

Market research is a key factor in launching a successful business. It helps entrepreneurs understand their target market, competition, and industry trends, which is critical in making informed decisions and developing effective strategies. By conducting market research, entrepreneurs can identify customer needs, preferences, and behaviors, and create a product or service that meets those needs.  They can also assess the size and growth potential of their target market, identify new opportunities, and develop a pricing and distribution strategy that maximizes their profits. Market research also helps entrepreneurs understand their competition, identify their strengths and weaknesses, and develop a unique value proposition that sets them apart. Overall, market research is an essential tool for any entrepreneur who wants to launch a successful business. Here are some key ways in which market research can help entrepreneurs launch a successful business: Identifying customer needs and ...

There are many market research companies operating in the United States. Here are some of the most well-known market research companies based in the US: Nielsen Holdings: A global information and measurement company that provides market research, analytics, and insights across industries. Nielsen is headquartered in New York City. Kantar: A data and insight company that provides research and consulting services to businesses across various sectors. Kantar has offices throughout the United States, including in New York City, Chicago, and San Francisco. Ipsos: A multinational research and analytics company that offers a range of services, including market research, social and public opinion research, customer experience and loyalty research, and media and advertising research. Ipsos has offices in several major US cities, including New York City, Chicago, and Los Angeles. GfK: A research and analytics company that provides consumer insights and market research services across a range ...

Primary research and secondary research are two types of research methods used in gathering information and data for a research project or study. The main differences between primary and secondary research are: Definition: Primary research is the collection of new and original data directly from the source through surveys, interviews, observations, and experiments. Secondary research, on the other hand, is the collection of existing data from secondary sources such as books, journals, websites, and other published sources. Purpose: The purpose of primary research is to gather information and data that has not been previously collected, or to confirm or challenge existing information or data. The purpose of secondary research is to review and analyze existing information and data to gain a better understanding of the topic under study. Time and Cost: Primary research is often more time-consuming and expensive than secondary research because it involves designing and conducting surveys,...