What is the purpose of primary research?

The purpose of primary research is to collect new and original data directly from the source, which can then be used to answer specific research questions or to generate insights into a particular topic or problem. Primary research involves gathering information directly from individuals, organizations, or other sources through methods such as surveys, interviews, focus groups, observations, and experiments.

Primary research is often conducted when existing data or information is not sufficient to answer a research question or when new data is required to support a particular hypothesis or theory. The data collected through primary research can be used to identify trends, patterns, and relationships, as well as to test hypotheses, validate theories, or inform decision-making.

Some common objectives of primary research include:

  • To better understand a target audience or market
  • To explore new or emerging trends or issues
  • To validate or test a hypothesis or theory
  • To evaluate the effectiveness of a program or intervention
  • To gather feedback or input from stakeholders
  • To identify new opportunities or areas for improvement
  • To generate insights or knowledge that can be shared with others in the field or industry.


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